General Mills, parent company of the Old El Paso, Nature Valley and Betty Crocker brands in the UK, has selected IPG’s UM as its global media agency of record. The incumbent was Mindshare, part of WPP’s Group M, which had held the account since 2015. The review was led by Mediasense. UM will now handle
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IPG Mediabrands’ UM unit has been named the global media agency of record for General Mills, following a review. UM will handle all strategy, planning, buying, analytics, performance and commerce across 35-plus markets for General Mills, including such iconic brands as Cheerios, Nature Valley and Pillsbury. The assignment includes “the support of our customer marketing
General Mills has appointed Interpublic Group of Cos.’ UM as its global media agency of record following a review led by Mediasense. UM will handle all strategy, planning, buying, analytics, performance and commerce efforts across over 36 markets, according to a statement by the agency. GroupM’s Mindshare previously handled media in the U.S. and most
New York – At Advertising Week New York a panel of industry experts shed light on how retail media networks and connected TV are a promising pairing, as the two offer a symbiotic relationship and new opportunities for brands and advertisers. And the marriage of retail media and CTV is poised for growth. According to
Last Tuesday, I received emails from four different companies about the 17 separate free, ad-supported streaming TV channels they were launching. It felt like too much. And it got me wondering: Are there too many FAST channels? Well, as much as my inbox and I may argue yes, ad agency executives say otherwise. “I don’t
In a bid to rapidly educate its own people on the latest innovations in the retail media space, IPG’s UM has opened a space in its New York headquarters to let IPG employees and clients play with the latest commerce and retail media tech. It’s just the latest move by media agencies — given the
Some planners, buyers and visiting reps may take media department receptionists for granted, but that’s now almost impossible to do at UM’s West 33rd Street offices, where the agency unveiled a new, state-of-the-art commerce lab dedicated to beloved UM receptionist Marva Sealy. The lab is named Marva’s and dedicated to Sealy, who has been the
Each year, She Runs It honors women in marketing, media and tech who are transforming their brands, teams, accounts, organizations and the industry. This year, these game changers are shaking up strategies, leading with purpose and championing DEI throughout their organizations. … Stewart’s industry-leading work driving equity through investment is a cornerstone of UM’s marketplace
The first two days of Digiday’s biannual Media Buying Summit, in Naples, Fla., touched on a host of issues and opportunities media agencies face this year. … The biggest media development of the last few years, retail media, has been a major focus for many agencies and brands. Amie Owen, U.S. head of commerce for
As marketers and consumers begin to feel some relief from the economic uncertainty that ushered in the start of the year, agencies are reporting that media spending is holding steady in 2023. That is according to respondents to a recent survey Digiday conducted for this second-annual media agency report. … “It depends on the daypart
