In the Moment: YouTube Ads, Focus Groups, and the TV years

This week’s media headlines, trends and ideas, selected to inspire and inform Better Science, Better Art and Better Outcomes.

1. Which YouTube ads are the most viewed in the past 12 months? [Source: Campaign]

2. Have a focus group organized? Why not ask this ice breaking question? [Source: Research Live]

3. TV, Channel 4, the BBC and network operator Arqiva plan to invest in Freeview on-demand capabilities. [Source: Campaign]

4. Research shows that The Times is the UK’s most trusted newspaper, see how other publications scored. [Source: The Drum]

5. Do you share news on Whatsapp? Reuters Institute report found that using WhatsApp for news has almost tripled since 2014. [Source: The Guardian]

6. How long do you watch TV for? New research has found that on average Brits watch TV for 10 years of their life. [Source: The Independent]

7. Why Love Island’s target audience makes it attractive to brands and which are ITV collaborating with? [Source: Campaign]

8. Ofcom finds that ethnic minorities, disabled people and women are all under-represented in the UK’s radio industry. [Source: The Guardian]


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