In the Moment: The FIFA World Cup, Love Island, and Context

This week’s media headlines, trends and ideas, selected to inspire and inform Better Science, Better Art and Better Outcomes.

1. Did you watch the first episode of Love Island? 4 million viewers did, breaking ITV2’s overnight ratings record! [Source: Campaign]

2. How much will the 2018 FIFA World Cup boost the UK economy? [Source: WARC]

3. Would you eat ice cream topped with locusts? Find out how The Economist has brought its editorial to life with content linked experiences. [Source: Campaign]

4.  Do you agree that the HFSS ban will drive adspend to Facebook and YouTube? [Source: Campaign]

5. Cannes Media Person of the Year has been awarded to a brand. Find out which one! [Source: Campaign]

6. A UK couple claim their son’s first word was Alexa, prompting debate over children and technology. [Source: Digital Trends]

7. With the world cup predicted to have 3.2bn viewers, what brands will be advertising? [Source: The Drum]

8. Did you know that that 91% of agencies see cross-media and cross-device measurement as key to growing digital brand advertising investment? [Source: WARC]

9. ISBA and marketing consultancy Ebiquity partner to improve industry standards in marketing effectiveness and attribution. [Source: The Drum]

10. Are marketers forgetting the importance of context in conveying brand messaging? [Source: WARC]

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