Listen up – why digital audio is an untapped opportunity

Listen up - why digital audio is an untapped opportunity

By Tom Cornish, AV Account Director

It’s the perfect time for CMOs to reassess their advertising strategies in the audio space.

The latest set of RAJAR stats show that radio occupies an enviable position in the media space and continues to play a huge part in our daily lives. Around 90% of the UK population regularly tune in – a figure that’s remained pretty constant over the past decade – and commercial radio goes from strength-to-strength.

Moreover, 24 million people in this country streamed podcasts or music over the past 12 month. And in the US, the number of households saying they were “avid fans” of podcasts rose from 13 million in 2016 to 16 million over the same period.

Read the full story here.

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