In the Moment: Virtual billboards and the unhappy generation

 


This week’s media headlines, trends, and ideas, selected to inspire and inform Better Science, Better Art and Better Outcomes.1. Young brits aged 16 – 25 are the generation with the lowest happiness levels in a decade. [Source: WARC]

2. Display advertising fuels 5.6% growth in total digital revenues for UK publishers in 2017 (compared to 2016). [Source: WARC]

3. If you didn’t manage to catch Mark Zuckerberg’s testimony, here is a video covering five key moments. [Source: The Guardian]

4. 270,000 Twitter accounts banned for ‘promoting terrorism’. [Source: The Guardian]  

5.“The dominance of Google and Facebook leads us to question whether current competition law is adequate to regulate the 21st-century digital economy that is increasingly driven by personal data rather than money.” Read more here. [Source: Campaign]

6. Reporters without Borders puts jailed journalists’ words on Google Maps, showing messages which governments cannot prevent. [Source: AdAge]

7. We always enjoy reading Marketing Week’s 5 killer stats article. [Source: Marketing Week]

8. How should brands tackle online abuse? Tanya Joseph, consultant, chair of The Pool, and architect of the ‘This Girl’ campaign at Sport England shares her thoughts. [Source: Marketing Week]

 

News from the World of UM:

This article features our latest research into Shared Parental Leave, find out what insights we gathered. [Source: The Baby Website]

UM Worldwide appoints Joshua Lowcock as global brand safety officer, which is a first for the industry! [Source: Ad Week]

Holding companies (including IPG) launch brand safety bureau. [Source: Campaign]

 

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