In the Moment: voice assistants, Spotify ads, & micro targeting

This week’s media headlines, trends and ideas, selected to inspire and inform Better Science, Better Art and Better Outcomes.

News from the world of Media:

1. Should political parties be allowed to use micro targeting? [Source: Campaign]

2. Did you know that in 2017 advertisers spent an extra 69% more on smartphone video ads than in 2016? That’s an additional £476m! [Source: Campaign]

3. Snapchat and YouTube take a hit as social influencers turn to Instagram. [Source: Campaign]

4. Advertising on Spotify – what are the opportunities for brands? [Source: Marketing Week]

5. Health Secretary Jeremy Hunt calls on social media companies to do more to protect children online. [Source: BBC News]

6. Who was the biggest advertiser via traditional media in the UK, in 2017? [Source: WARC]

7. Google updates it’s YouTube Kids app to add new parental controls [Source: The Guardian]

8. Do voice assistants encourage rudeness in children? Alexa is teaching children to say please and thank you [Source: Sky News]

9. WhatsApp to raise minimum age limit [Source: Tech Crunch]

10. Google replaces the gun emoji [Source: BBC]


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