In the Moment: Personalised ads, spatial data, marketing masculinity

 

This week’s media headlines, trends, and ideas, selected to inspire and inform Better Science, Better Art and Better Outcomes.

1. When personalising ads, there’s a fine line between clever and creepy. Michael Hanbury-Williams, our digital account manager, has his say. [Source: Warc]

2. Why are 84 human sculptures standing at the edge of a building on London’s Southbank? [Source: Campaign]

3. Spatial data collected in homes, offers many opportunities for advertising, however it’s essential that consumers’ privacy is respected. [Source: psfk]

4. Read about the modern approach to marketing masculinity. [Source: Warc]

5. Spotify is predicted to be worth $25bn. [Source: The Guardian]

6. Poor weather brings low Easter sales to the UK high street. [Source: The Guardian]

7. 1 in 20 people in Britain delete Facebook after details of the privacy scandal emerge. [Source: Campaign

8. However this news is unlikely to impact social media, as ad spend is likely to overtake TV spend by 2020. [Source: Campaign]

 

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