In the Moment: Snapchat insights and growing iPlayer audiences

This week’s media headlines, trends, and ideas, selected to inspire and inform Better Science, Better Art and Better Outcomes.

1. Snapchat announce that official Story account holders and creators will have access to a new insights feature. [Source: Campaign]

2. With the approach of GDPR, are consumer attitudes to data and privacy changing? [Source: Warc]

3. Which programmes have helped BBC iPlayer audiences grow 11% since 2016? [Source: The Drum]

4. New rules to come into effect for gambling brands to curb problem gambling. [Source: Campaign]

5. BT and Sky sign a deal worth a combined £4.46bn to retain Premier League rights. [Source: The Drum]

6. Want greater transparency in the magazine industry? It might be your lucky day [Source: Marketing Week]

7. How lifestyle brands previously labelled as ‘niche’, have expanded into the mainstream market. [Source: Marketing Week]

8. Facebook is losing popularity with younger audiences, who are turning to Snapchat as an alternative. [Source: Campaign]


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