In the Moment: Missguided’s mannequins, direct mail, and Viber

This week’s media headlines, trends, and ideas, selected to inspire and inform Better Science, Better Art and Better Outcomes.

1. Direct mail is enjoying a new lease of life thanks to industry innovations. [Source: Marketing Week]

2. Have you seen Missguided’s new diverse mannequins? [Source: Campaign]

3. Are brands overlooking the brand sponsorship opportunities presented by women’s sport?                  [Source: Marketing Week]

4. A new study reveals that 36% of private sector employees agreed that it is reasonable to ask women about their future plans to have children during recruitment. [Source: Marketing Week]

5. Great thoughts from Kathryn Jacob on the key role that cultural events such as the Baftas can play in driving positive social change. [Source: Campaign]

6. With Brexit fast approaching, the UK is looking to grow exports to China. [Source: Warc]

7. Did you know Viber has integrated with Sprinklr – a social media management platform?                                [Source: Campaign]

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