In The Moment: Boldness, Alexa and Stories Everywhere

The latest media news, ideas and trends that you need to know

This week’s media headlines, trends and ideas, selected to inspire and inform Better Science, Better Art and Better Outcomes.

1. Here’s why we should embrace boldness in 2018. [Source: More About Advertising]

2. TV remains central to effectiveness, find out why. [Source: Warc]

3. Has your FMCG brand considered Alexa? Maybe you should. [Source: Warc]

4. Facebook has a lot of work to do this year, and they know it. [Source: The Drum]

5. Consumer confidence dropped again in December, marking two years of decline. [Source: Research Live]

6.  Love Snapchat? Then you need to know about Stories Everywhere. [Source: Business Insider UK]

7. Extremism is still a huge problem online, but could money speak louder than words when it comes to tackling it? [Source: Engadget]

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