This week’s media headlines, trends and ideas, selected to inspire and inform Better Science, Better Art and Better Outcomes.
1. Here’s why we should embrace boldness in 2018. [Source: More About Advertising]
2. TV remains central to effectiveness, find out why. [Source: Warc]
3. Has your FMCG brand considered Alexa? Maybe you should. [Source: Warc]
4. Facebook has a lot of work to do this year, and they know it. [Source: The Drum]
5. Consumer confidence dropped again in December, marking two years of decline. [Source: Research Live]
6. Love Snapchat? Then you need to know about Stories Everywhere. [Source: Business Insider UK]
7. Extremism is still a huge problem online, but could money speak louder than words when it comes to tackling it? [Source: Engadget]