In The Moment: Mums, Dads and Christmas shoppers

The latest media news, ideas and trends that you need to know

This week’s media headlines, trends and ideas, selected to inspire and inform Better Science, Better Art and Better Outcomes.

1. Need to know more about millennial mums? Check out this new report. [Source: Research Live]

2. Disney urges brands to ditch fatherly stereotypes, as the way men are portrayed in media does not align with how they feel. [Source: The Drum, UM]

3. Christmas is fast approaching, but what is happening to consumer confidence? [Source: Marketing Week]

4. Here’s why comms planning should be more rugby and less relay. [Source: Warc]

5. Need an undistracted audience? Take a look at cinema. [Source: Warc]

6. Ever wondered what a day in the life of an insight director looks like? [Source: Econsultancy]

7. Keen to make your brand innovative? You should read this first. [Source: UM]

8. What will the key marketing priorities be in 2018? [Source: Warc]

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