In The Moment: 2017

The latest media news, ideas and trends that you need to know

Explore a year of UM thought leadership, based on a belief in Better Science, Better Art and Better Outcomes.

1. Why media agencies must move from ‘what’ to ‘how’. [Source: Campaign]

2. Is this the end of the patriarchy? [Source: Diva]

3. Pink pound RIP: Reappraising LGBT+ marketing strategy. [Source: LinkedIn]

4. Innovation Fixation. [Source: UM]

5. Are true brand guardians a dying breed? [Source: More About Advertising]

6. Why comms planning needs to be less relay and more rugby. [Source: Warc]

7. Trolls, huh. What are they good for? [Source: Mediatel]

8. Do you view your customer as a name or a number? [Source: CMO.com]