A day in the life of UM’s Insight Director

A day in the life of UM's Insight Director

Michael Brown, featured on Econsultancy

Econsultancy: Please describe your job: What do you do?

Michael Brown: Our team answers our clients’ big business questions – the type that can’t be answered with guesswork. Before our clients spend millions of pounds on advertising, we help ensure they know their target market inside and out, that their messages will resonate, and that their investment will generate the most effective ROI.

Our mission is to deliver better outcomes through better art and science, so it’s my team’s responsibility to make sure that insight and analytics fuel all our comms thinking.

Read the full story here.