In The Moment: Newsjacking, the budget & Singles Day

 

The latest media news, ideas and trends that you need to know

This week’s media headlines, trends and ideas, selected to inspire and inform Better Science, Better Art and Better Outcomes.

1. The rise of the newsjack. Does media planning need to shift to media reacting? [Source: Campaign]

2. Heard of Singles Day? It could be coming soon to a store near you. [Source: The Drum]

3. 77% of Brits see radio as a trusted source of national news. Find out more. [Source: Warc]

4. Christmas ads are big business, but what really resonates with UK shoppers? [Source: Warc]

5. Instagram Live launched a year ago. Here’s how it compares to Snapchat. [Source: Campaign]

6. The UK ad industry is still on the rise, despite a difficult year. [Source: Warc]

7. Here’s what you need to know from the 2017 Autumn Statement. [Source: The Drum]

8. What are 85% of UK businesses looking to invest in by 2020? [Source: The Drum]


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