In The Moment: Digital, experiential and an angry nation

In The Moment: The news, ideas and trends that you need to know

This week’s media headlines, trends and ideas, selected to inspire and inform Better Science, Better Art and Better Outcomes.

1. The future is digital, but major brands are concerned. Here’s why. [Source: Warc]

2. UM helps SOREL to step into experiential and OOH for Stylist Live. [Source: BDaily]

3. How much do you know about mobile programmatic? [Source: Warc]

4. 56% of audiences watching OTT TV go on to discuss the brands they see on screen. [Source: The Drum]

5. A brand must have friction to stay front of mind. [Source: Warc]

6. Do you know what one like on Facebook can do? [Source: Warc]

7. How angry are people in the UK? More angry than last year, according to new survey. [Source: Research Live]

8. Why did 95% of CMOs change their digital strategy in 2017? [Source: Warc]

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