In The Moment: Christmas, Bake Off and hyper-targeting

In The Moment: The news, ideas and trends that you need to know

This week’s media headlines, trends and ideas, selected to inspire and inform Better Science, Better Art and Better Outcomes.

1. What do 8 out of 10 Christmas shoppers have in common? [Source: The Drum]

2. Marie Curie is set to create a Christmas tree powered by memories. [Source: Campaign]

3. ‘Creepy’ hyper-targeted ads or more sophisticated targeting? What do you think of Snapchat’s latest offering? [Source: The Drum]

4. How did Channel 4 fare from their first series of Bake Off? [Source: Campaign]

5. How can the digital duopoly be managed? [Source: Warc]

6. Summer may seem like a long way off, but consumers are already booking their summer holidays. [Source: Warc]

7. Facebook predicted an ad spend slowdown, but here’s what really happened. [Source: The Drum]

8. No more Sherlock, or Strictly Come Dancing? There’s a serious threat to our favourite shows. [Source: Warc]


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