9th October, London: UM London has won the ‘Most Influential’ award at the 2017 LinkedIn Marketing Awards for its consumer insight ‘UK by UM’ series.
UM’s ambition was to showcase expertise in connecting brands with consumers through a new insight series, ‘UK by UM’, led by Insight Director Michael Brown. The series has been making waves on the LinkedIn Platform, dissecting a range of thought-provoking topics including gender stereotyping in ads, domestic dads and the representation of the LGBT community in marketing. UM has been recognised as the most creative, innovative, effective and influential B2B marketer on the LinkedIn platform – against hundreds of campaigns submitted from across the EMEA region.
The LinkedIn Marketing Awards shine the industry spotlight on achievements in raising awareness, shifting perceptions, generating leads and driving advocacy – the many different ways that B2B marketers deliver measurable benefits to the bottom line.
More information about UM’s entry can be found here.