In The Moment: Effectiveness, experiencers & mental health

In The Moment: The latest media news, trends and ideas that you need to know

This week’s media headlines, trends and ideas, selected to inspire and inform Better Science, Better Art and Better Outcomes.

1. Companies that focus on mental health are more profitable, new report claims. [Source: The Telegraph]

2. Who is more important, the influencer or the ‘experiencer’? [Source: Campaign]

3. Why are ‘segments of one‘ the future? [Source: Warc]

4. The UK has one of the highest rates of adblocking, with publishers losing nearly £3bn in revenue annually. [Source: The Drum]

5. It’s the IPA’s Effectiveness week, but do you have an effectiveness culture? Here’s what you need to build one. [Source: Warc]

6. Snapchat’s AR feature now has higher engagement than Facebook and Apple’s AR features. [Source: The Drum]

7. Media buyers may be ineffective in digital media unless they listen to this. [Source: Campaign]

8. Global digital payment volumes are set to rise by 10%, thanks to emerging markets. [Source: Warc]

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