In The Moment: Brand sponsorship & advertising to the over 50s

In The Moment: The news, ideas and trends that you need to know

This week’s media headlines, trends and ideas, selected to inspire and inform Better Science, Better Art and Better Outcomes.

1. Radio silence? Not in the UK, as the latest listening results from Rajar show. [Source: Mediatel]

2. 68% of those over 50 don’t believe that they are accurately represented in advertising. [Source: The Drum]

3. UK ad viewability spikes, but we’re still behind the rest of Europe. [Source: Research Live]

4. Which social platform has seen ad spend rise by over 70%? [Source: The Drum]

5. 89% of consumers see one type of brand sponsoring as the most trustworthy, but what is it? [Source: Campaign]

6. The Piccadilly Lights are back! Here’s what you need to know. [Source: Campaign]

7. Geotargeted buses are coming to London. [Source: Campaign]

8. Facebook plans to shake up its news feed, again. [Source: The Drum]

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