In The Moment: Alexa, big data & creative optimisation

In The Moment: The latest media news, trends and ideas that you need to know

This week’s media headlines, trends and ideas, selected to inspire and inform Better Science, Better Art and Better Outcomes.

1. Fact or fiction – customer loyalty to big brands is fading. [Source: Warc]

2. A quarter of UK consumers have used voice assistant technology, but not everyone is happy with it. [Source: IPA]

3. What’s the latest big data partnership that you need to know about? [Source: Research Live]

4. Here’s how newspapers can move forward in a world of social media. [Source: Warc]

5. Creative optimisation. Buzzword or business critical? [Source: Warc]

6. Google ends ‘first click free’ policy in move set to please publishers. [Source: Campaign]

7. How likely are tube passengers to look at your ads? This new study can tell you. [Source: Warc]

8. In-stream video ads come to Twitter in the UK. [Source: Campaign]

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