In The Moment: Ad fraud, online video & open borders

In The Moment: The news, ideas and trends that you need to know

This week’s media headlines, trends and ideas, selected to inspire and inform Better Science, Better Art and Better Outcomes.

1. The ‘big players’ in digital pledge to combat ad fraud for a ‘sustainable future’. [Source: The Drum]

2. Agility is the solution to media’s malaise, here’s why. [Source: Here]

3. Online video has overtaken banner ads for the first time, as video ad spend grows by 46% in a year. [Source: Warc]

4. The Advertising Association launches new campaign, as UK ad industry demands open borders. [Source: Warc]

5. Effectiveness is a ‘must have‘, not a ‘nice to have’. Here’s why. [Source: Warc]

6. Need to hear a compliment? Maybe Facebook can help with that. [Source: Campaign]

7. Brexit is ‘paralysing’ marketing budgets, claims new IPA report. [Source: Research Live]

8. How can you raise your brand consideration by over 150%? [Source: Warc]

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