In The Moment: Walled gardens, Spotify & Gen Z

In The Moment: The latest media news, trends and ideas that you need to know

This week’s media headlines, trends and ideas, selected to inspire and inform Better Science, Better Art and Better Outcomes.

1. Facebook and AdBlock Plus’ game of cat and mouse continues. [Source: The Drum]

2. What is the world’s top tech company? Well – no prizes for guessing! [Source: The Drum]

3. How can you target Generation Z? Assume you know nothing. [Source: Marketing Week]

4. Change the world by changing where you buy your coffee. Yes, really! [Source: Interpublic]

5. Is the whole premise of the tweet about to change? [Source: Campaign]

6. Spotify is now a sophisticated marketing tool for artists, find out why. [Source: Campaign]

7. Are you worried about AI taking over your job? So are 61% of marketers. [Source: The Drum]

8. Digital ad fraud is set to hit $19bn in 2018, as research suggests that walled gardens encourage ad fraud. [Source: Warc]

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