In The Moment: The oligopoly, Spotify and media’s ‘beating heart’

In The Moment: The latest media news, trends and ideas that you need to know

This week’s media headlines, trends and ideas, selected to inspire and inform Better Science, Better Art and Better Outcomes.

1. Is the duopoly about to become an oligopoly? [Source: The Drum]

2. Using ordinary, real people in ads may help brands connect with the public, according to a new study [Source: Campaign]

3. The ASA names the worst offender when it comes to labelling paid-for ads, but who is it? [Source: The Drum]

4. Could Spotify’s new self-serve ad platform for audio ads help you? [Source: The Drum]

5. What media is the ‘beating heart’ of any major campaign? [Source: Warc]

6. Social responsibility is now a crucial consideration for brands, find out who has the best reputation. [Source: The Drum]

7. 8 hours used to be the amount of time we should sleep every night, now it’s how long adults spend on media. [Source: Research Live]

8. Snapchat creative partnerships could mean a higher ROI for advertisers. [Source: The Drum]

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