In The Moment: Consumer connection, Bake Off and brand face

In The Moment: The latest media news, trends and ideas that you need to knowThis week’s media headlines, trends and ideas, selected to inspire and inform Better Science, Better Art and Better Outcomes.

1. After all the hype, how did Bake Off do in its Channel 4 debut? [Source: The Drum]

2. It’s time to put a face to your (brand) name. Here’s why. [Source: Warc]

3. 56% of consumers think brands could do better when it comes to customer engagement. [Source: Research Live]

4. Connection is all about relevance and entertainment, but why are they so important? [Source: Warc]

5. Sending emails to your consumers? Here’s what they really want to read. [Source: Adweek]

6. Is heartbeat the key to measuring brand messaging? [Source: Warc]

7. What’s the future for traditional TV now tech giants have begun to create their own content? [Source: Warc]

8. Mobile advertising is set to soar in the FMCG market, here’s why. [Source: The Drum]


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