In The Moment: Extremism, neuroscience and effectiveness

In The Moment: The latest media news, trends and ideas that you need to know

This week’s media headlines, trends and ideas, selected to inspire and inform Better Science, Better Art and Better Outcomes.

1. YouTube’s AI platform is doubling the number of extremist videos removed from the site. [Source: Warc]

2. Many campaigns target millennials, but have you really thought about what they look like as an audience? [Source: The Drum]

3. Which is most important to you, engagement or awareness… and why? [Source: AdWeek]

4. Neuroscience is the hot topic of the moment, as reports suggest it could help measure effectiveness. [Source: Warc]

5. UK consumers are optimistic about personal, but pessimistic about country, finances. [Source: Warc]

6. Online ad viewability is up in the UK, but still lags behind other European countries. [Source: Campaign]

7. Snap launches new measurement program, but what is it? [Source: AdWeek]

8. Do you use influencers? Here’s how much they charge. [Source: Warc]

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