In The Moment: Railways, millennials and sharing the love

In The Moment: The latest media news, trends and ideas that you need to knowThis week’s media headlines, trends and ideas, selected to inspire and inform Better Science, Better Art and Better Outcomes.

1. Do you know how effective OOH railway ads are? With 1.7bn journeys a year, maybe it’s something you should consider. [Source: Warc]

2. There’s some surprises, and some not so. But who claimed the top spot in millennials’ favourite brands? [Source: AdWeek]

3. You’ll soon be able to add a link to your Snapchat, which means brands will be able to too. [Source: The Drum]

4. It may have been a year of uncertainty, but London is still the tech capital of Europe. [Source: Campaign]

5. Fuller’s craft lager brand, Frontier, begin their summer partnership with Time Out London. [Source: UM London]

6. Are you getting your targeting wrong? New study suggests attitude is as important as demographic. [Source: Marketing Week]

7. AI has been talked about for a while now, but when should you start using it? [Source: Warc]

8. How much could TV sponsorship boost your brand? Find out how you can have a share of the love. [Source: Warc]

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