In The Moment: Healthy brands, patience and women in ads

In The Moment: The latest media news, trends and ideas that you need to know

This week’s media headlines, trends and ideas, selected to inspire and inform Better Science, Better Art and Better Outcomes.

1. Can consumers persuade brands to push the boundaries of gender stereotyping? [Source: Campaign]

2. Google & YouTube overcome PR nightmares to be ranked the ‘healthiest’ brands in first ever brand health rankings. [Source: The Drum]

3. You may be patient, but are your consumers? 42% admit to having less patience than 5 years ago. [Source: Warc]

4. Adspend is under pressure, but what is being spent where? [Source: Campaign]

5. OOH and mobile are converging, find out how this could change things. [Source: Warc]

6. Did you know that 66% of the world’s population will be using mobile devices by 2022? [Source: Warc]

7. Female stereotypes blight advertising, but what can brands do about it? [Source: Research Live]

8. Find out how we can use neuroscience to measure creativity, with Nielsen. [Source: Warc]


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