In The Moment: Cannes, creativity and love in London

In The Moment: The latest media news, trends and ideas that you need to knowThis week’s media headlines, trends and ideas, selected to inspire and inform Better Science, Better Art and Better Outcomes.

1. Beware! 60% of consumers will buy or boycott based on a brand’s social or political stance. [Source: The Drum]

2. Did you know that creativity can boost your company’s financial results? [Source: Warc]

3. What could the West learn from the East? It’s time to find out. [Source: Warc]

4. How can you market effectively to women? By not stereotyping them for a start… [Source: Warc]

5. Love happens here. London is to be brightened up with colourful stories of love and affirmation. [Source: Campaign]

6. Can you tell a brand story in six seconds on broadcast? Fox is planning to give it a go. [Source: The Drum]

7. 51% use WhatsApp for sharing or discussing news. Could it be overtaking Facebook as a news sharing site? [Source: The Drum]

8. Remember when Instagram Stories first came on the scene? So do we… and now it has 250m daily users. [Source: The Drum]

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