In The Moment: MTV, General Election and why lifestyle is worth it

In The Moment: The latest media news, trends and ideas that you need to knowThis week’s media headlines, trends and ideas, selected to inspire and inform Better Science, Better Art and Better Outcomes.

1. Mobile may be on the rise, but traditional media is still king with 69% of global media consumption in 2017. [Source: Warc]

2. ACTIVE8 set to rock music fans at MTV Crashes festival. [Source: UM London]

3. There may be a General Election next week, but consumers are ‘shrugging off’ uncertainty, as confidence holds steady. [Source: Marketing Week]

4. Forget millennials, it’s now all about Generation Z. [Source: Warc]

5. Publishing content on Facebook? It might be worth investing in some lifestyle topics. [Source: Warc]

6. The level of ad fraud is set to fall in the US, could the UK follow suit? [Source: Marketing Week]

7. Could bad data be to blame for the state of digital advertising in Europe. [Source: Research Live]

8. Could Snapchat be the next platform you use? Snap Inc announces higher transparency and brand safety with new partnership. [Source: Campaign]

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