10th May, London: UM London has been awarded the strategic media planning and buying account for high-end liqueur and spirits group Rémy Cointreau UK.
Boasting an impressive portfolio of iconic brands, including Cointreau, Mount Gay, The Botanist and Rémy Martin – the French group is fast establishing itself as a world leader in Exceptional Spirits, founded on unique expertise and heritage.
The win cements UM’s strong reputation in the alcoholic drinks market, adding to the agency’s client portfolio of Fuller’s, Gallo Wines and New Amsterdam Vodka.
‘We were impressed by UM’s unrivalled experience and passion for our category. Combined with the agency’s steadfast approach to data and creativity, it made them a stand-out partner for us,” said Jenia Matthews, Marketing Manager at Rémy Cointreau UK.
The partnership will commence imminently, with UM planning a £1m+ multi-faceted campaign for the group’s flagship brand, Cointreau, due to kick-off in a few weeks’ time.
“We couldn’t be happier with this appointment,” said Ben Reilly, Group Business Director at UM. “Rémy Cointreau’s brands are known and respected across the world, and we can’t wait to partner with them in communicating their unique story and history.”
Cointreau’s appointment of UM builds on an impressive number of wins for the agency over the past 12 months, including Accenture, FitBit, Tourism Australia, Seiko UK, Quidco and GoPro.