In The Moment: Video metrics, PR spend and Snapchat’s golden era

The latest media news, trends and ideas that you need to knowThis week’s media headlines, trends and ideas, selected to inspire and inform Better Science, Better Art and Better Outcomes.

1. Facebook branches into print with national UK newspaper ads… but will they help you to spot fake news? [Source: The Drum]

2. 60% of young talent is unsatisfied with current video metrics, find out why. [Source: Warc]

3. Thinking of branching into VR or AR? They have a lot of potential, but the experience must add value to the consumer. [Source: Warc]

4. UM wins Rémy Cointreau UK media planning and buying account. [Source: UM London]

5. If you want to be creative you’ve got to get comfortable with people copying your products. Snapchat, on why it’s shrugging off competition with Instagram. [Source: Warc]

6. The future looks bright for PR, as over half of marketers plan to increase overall spending. [Source: The Drum]

7. Is Snapchat’s golden era over? Parent company shares take a dive after net loss of billions is reported. [Source: Campaign]

8. It’s a battle between call centres and chatbots, as the latter are predicted to save businesses $8bn by 2022. [Source: Warc]

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