In The Moment: The Digital Edit

In The Moment: The latest media news, trends and ideas that you need to knowThis week’s media headlines, trends and ideas, selected to inspire and inform Better Science, Better Art and Better Outcomes.

1. Instagram Stories tops 200m daily users, making it bigger than Snapchat. Snapchat are ‘unconcerned’ with Facebook stealing product features, yet have taken steps to patent future products. [Source: Marketing Land]

2. According to Qualtrics, millennials check their phone 150 times a day on average. [Source: Qualtrics]

3. What’s the big picture in the UK Digital Market? Find out here. [Source: UKOM]

4. Want to know what the next level of AR and VR is? Check out this summary of the Facebook F8 event and see what the latest opportunity could be for your brand. [Source: Econsultancy]

5. Are you part of the 9% of UK households with a voice-interface device? Amazon Echo is predicted to be in 40% of homes by 2018. [Source: Radiocentre]

6. Customer experience ranks number one for the highest priority for many organisations in 2017. What better justification do you need for site analytics and tagging? [Source: Econsultancy]

7. Ad campaigns are now using Audience IDs to identify online profiles across multiple devices. This is estimated to be used in 58% of total online ad spend by 2020. [Source: Campaign]

8. Facebook launches a host of new features designed for the shifting consumer behaviours resulting from mobile. [Source: Facebook]

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