In The Moment: Adcreep, dementia and political data

In The Moment: The latest media news, trends and ideas that you need to knowThis week’s media headlines, trends and ideas, selected to inspire and inform Better Science, Better Art and Better Outcomes.

1. Mobile advertising is on the up, but ad viewability is going down. Find out more… [Source: Marketing Week]

2. Google bounces back from YouTube woes as they announce ad growth. [Source: Marketing Week]

3. Ever find yourself torn between influencer vs. traditional marketing? There are differences, but also similarities. [Source: The Drum]

4. Is advertising creeping too far into our lives? Previously ad-free spaces are now being invaded. [Source: Warc]

5. Over half of UK advertisers see room for VR in the digital video marketplace. [Source: Warc]

6. McCann London urges people to forget their differences in the face of dementia. [Source: IPG]

7. The Advertising Association shifts its focus from London in an effort to drive growth in the rest of the UK. [Source: Campaign]

8. Data is becoming increasingly political, but why? [Source: Warc]

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