In The Moment: Digital ad spend, facial expressions & TV consumers

In The Moment: The latest media news, trends and ideas that you need to knowThis week’s media headlines, trends and ideas, selected to inspire and inform Better Science, Better Art and Better Outcomes.

1. 2017 looks bright for marketing, as 31% of CMOs plan to increase their investment in marketing this year. [Source: Marketing Week]

2. Digital ad spend hits £10 billion, with fastest growth in 9 years. [Source: Marketing Week]

3. The way we watch TV is changing, but what does this mean for brands? [Source: Warc]

4. Are you media neutral when planning your campaigns? Find out why you should be. [Source: Warc]

5. Do you use Twitter as a marketing tool? If so, more options are coming your way. [Source: Campaign]

6. The future is in your face, or at least your facial expressions. [Source: IPG Media Lab]

7. How’s your social media measurement going? Only a third of senior marketers are taking it seriously. [Source: Here]

8. Is it time to rethink how we represent the LGBT community in our brands? [Source: LinkedIn]


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