In The Moment: LGBT views, Europe on the up and Snapchat tools

The latest media news, trends and ideas that you need to knowThis week’s media headlines, trends and ideas, selected to inspire and inform Better Science, Better Art and Better Outcomes.

1. 49% of young gay men would be more likely to buy from brands who show LGBTQ people in their adverts, new study finds. [Source: Marketing Week]

2. Things are looking up! Europe records its sixth consecutive monthly increase in marketing activity. [Source: Research Live]

3. 227 likes and Facebook could be your new best friend. [Source: UM London]

4. Some brands are winning on Instagram, find out how. [Source: Warc]

5. Regional UK publishers see a sudden uplift in ad spend, but why? [Source: The Drum]

6. Programmatic buying must be carefully considered to be credible for brands, say experts. [Source: Warc]

7. Over 100 million users, two new tools. Snapchat offers more in-depth targeting options. [Source: Campaign]

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