28 October, London: UM London has teamed up with Saatchi & Saatchi and out-of-home agency Rapport to encourage media owners around the UK to pledge an hour of free space to support terminal illness charity, Marie Curie, and raise awareness of the Marie Curie nurses working the extra hour this weekend as the clocks go back.
Between 7 and 8pm on Saturday Marie Curie Nurse, Sally Monger-Godfrey, will be on display on digital advertising billboards and websites across the UK to urge people to show their support to the charity’s nurses working through the night, while most people are enjoying an extra hour in bed.
On a push for awareness of Marie Curie’s nurses, who work overnight to provide care and support in people’s homes a string of high-profile brands have pledged their support for the charity’s Extra Hour campaign. These include EDF, Kinleigh Folkard & Hayward, Spotify, Amazon, WHSmith, The Daily Telegraph, and outdoor media companies Clear Channel, City Outdoor, Forrest, Signature, Primesight and Verifone.
The campaign will include city centre billboards across the country, with prominent sites to include the iconic Piccadilly One billboard and London’s black cabs’ digital billboards.
UM worked with Rapport to manage the planning and bring on board relevant out-of-home media owners and digital sites to offer the free space through strong existing relationships.
The campaign has also been supported by Alison Steadman, whose mother was cared for by Marie Curie nurses. She has filmed a message of support for the nurses who will be working the extra hour this weekend, available to view here.
Nurse Sally shares her thoughts about being the face of the campaign:
“I’m not a particularly shy person but it is quite strange to imagine my face appearing on all these billboards across the country – that doesn’t happen to most people. But I’m of course incredibly proud to be a Marie Curie Nurse and proud of my fellow nurses who, like me, will be working through the night as the clocks go back.”
Alice Tran, Group Business Director, UM London said:
“It’s amazing to see so many media owners committing their advertising space for such a strong cause. Marie Curie nurses work around the clock to offer care and support for those living with a terminal illness, and donations are an important factor in the upkeep of their remarkable work. This campaign is able to both donate advertising money and encourage further donations through the creative’s call to action. This has been a wonderful campaign to help execute and we’re ecstatic to see it come to life.”
Dr Jane Collins, Chief Executive for Marie Curie, said:
“We’d like to say a massive thank you to all the brands and media owners who have donated their advertising space in recognition of the work that our amazing nurses do.
Practically everyone will be affected by terminal illness at some point in their lives, so it’s really important that more people are aware of the work that our nurses do and that they are able to receive our help if and when they need it.”
Those wishing to make a donation to help fund more care and support from Marie Curie’s Nurses can text EXTRAHOUR to 70755 to donate £5. Marie Curie receives 98% of the donation.