|UM London has won the ‘Best Lead Generation Campaign’ award at the 2016 European Performance Marketing Awards, winning with its ‘Smart Use of Data’ campaign for The Economist. The campaign was also shortlisted in the Best Programmatic Campaign category.
Created in collaboration with Proximity London, ‘Smart Use of Data’ used in-feed advertising and real-time creative to reach prospects with ‘smart content’ in contextually relevant and unexpected places. The campaign created nearly 10,000 new subscribers across 13 markets.
The European Performance Marketing Awards reward performance marketing innovation and excellence across Europe. It is the sister event of the Performance Marketing Awards, which is recognised as the largest awards ceremony in performance marketing in the UK.
‘Smart Use of Data’ is one of the most successful campaigns in UM London’s history, and has won trophies at every major awards competition in the industry, including the Cannes Lions, Festival of Media Global Awards and M&M Global Awards.
Most recently, the campaign won gold at Cannes Lions 2016 in the Creative Effectiveness Lions.
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