|UM has emerged the big winner at the Festival of Media Global Awards 2016, taking home Agency of the Year accolades for UM Romania, Campaign of the Year and 13 additional award wins.
The UM network took home a record haul at the ceremony in Rome, with nine gold (the most of any agency), one silver and three bronze trophies across ten categories. UM Romania’s Sunday Grannies, created for Vodafone, won four golds, the most of any campaign.
“As CEO, I could not be prouder,” said Daryl Lee, Global CEO, UM. “Our success at Festival of Media is built not only on our accomplishments over the past years, but also the relevance of our promise to using better science and better art to deliver better outcomes for our clients. That is what we live every day at UM and now we are seeing the results.”
Launched in 2009, the Festival of Media Global Awards is one of the world’s largest advertising ceremonies by number of entries, attracting work from more than 40 countries. It is the only awards competition dedicated to the evolution of media, celebrating the best in media thinking and communications across the world.
UM continues to sustain momentum across its global network, showing impressive gains in its European markets. In 2015, UM London picked up more than 40 awards in major competitions, including Cannes Lions, the Festival of Media Global, and regional festivals including Masters of Marketing and the IPM awards.
Earlier this year, UM was also named Global Media Agency of the Year by Adweek.
View the full list of winners here.
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